Strategist for Ergomotion/ Dawn House

Ergomotion is the largest manufacturer of adjustable bedframes worldwide. Centered in Santa Barbara, CA, this company wanted to position its adjustable bed frame as a preventative measure for aging users. This led to the creation of Dawn House, an adjustable bed frame brand focused specifically to customers as they age. 

Skills: Competitive and Industry analysis, Market research through surveys, quantitative analysis, and focus group discussion, Customer persona analysis, Brand messaging