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Background

About me

I am an experienced strategist who is keen on expanding my career in market research, consulting, and project management. I have worked as a brand and account strategist in the past. I have a master's degree in management from Duke Fuqua. I have also worked as a content writer and fundraising manager for non-profits in the past. My strength lies in team management, quantitative and qualitative research, communication, and creative writing. I am enthusiastic about creating sound, data-backed strategies that are easily implementable.

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Education

2019-2020

Duke University, Fuqua School of Business

Master of Management Studies

Major: Business Administration and Technology Management

A 52-credit master's program in management for students interested in understanding various aspects of business such as finance, marketing, data analysis, etc.

2015-2018

Mumbai University, K.C. College

Bachelor of Arts in Mass Media

Specialized in Journalism

Work Experience

May 2022- Feb 2023, Seattle

Account Strategist

PULSE, enterprise engagement platform built to create sustainable behavioral change in large populations

  • Acted as a strategist, program lead, and analyst for the Meta account

  • Managed Meta Sales Academy in 10 languages across Europe, North America, and APAC

  • Increased platform engagement by 20% by implementing 2-3 campaigns per month

  • Boosted revenue by $5k/month by managing translation requests from stakeholders. Responsibilities included creating and managing intake requests, sourcing translators, formatting final deliverables, and tracking expenses

  • Led the program with daily standups to coordinate with the content strategy, implementation, software development, and data analysis team

  • Assessed account needs to create a product feature launch map that aligned with the client's goals

  • Quality assured the platform by creating over 20+ bugs in Azure Boards for developers

  • Supported the Design team in creating 5-7 interactive courses/month using Canva & Articulate 360

October 2019- March 2022, Seattle

Strategist
Northbound, brand strategy consulting

  • Collaborated with Microsoft’s Cloud Marketing team to provide strategic insights to Product Marketing Managers, and managed close to 15 projects monthly using Azure Boards

  • Surveyed 500+ prospective customers to create four customer personas for a new brand segment and developed digital and traditional marketing strategies to tap into the market

  • Spearheaded qualitative research such as category and competitor analysis, focus group discussions, and brand messaging and provided actionable insights for GTM strategy

  • Brainstormed product names & messaging for clients: Microsoft, Amazon, Ergomotion

  • Supported Northbound’s internal marketing and business development team through prospective

    client research, client satisfaction survey analysis, blog writing, and web analytics

July 2020- October 2020, New Jersey

Marketing Strategy Intern
Seefood.menu , tech start-up for digitizing restaurant menu

  • Devised digital marketing strategy such as customer segmentation that increased customer retention and revenue by ~20%

  • Built Google, YouTube, Instagram & E-mail marketing strategy for the summer campaign which increased the sale by

Aug 2019- Feb 2020

Student Consultant, Fuqua Client Consulting Practicum (FCCP)

Vinventions, world's second-largest wine closure solutions

  • Worked closely with Vinventions, a leading wine closure company, to develop small winery customer journey by conducting interviews with current and potential clients

  • Analyzed data collected through interviews to provide marketing strategy recommendations to Vinventions on how to pursue small wineries

Nov 2018- May 2019

Fundraising Manager

Urmi Foundation, a Mumbai- based non profit for underprivileged children with special needs

  • Curated a potential donor database of 200 and secured $15,000 in donations for the Foundation from 2 new donors

  • Supervised a team of 3 Project Managers, 8 Psychologists, and 15 Special Educators in strategic decisions for 5000+ beneficiaries

  • Produced detailed case studies and the Foundation’s growth projection for donors

  • Contributed to programs such as Mini MBA, an initiative to educate individuals with disabilities and their families on various sustainable forms of livelihood

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